Digital marketing channels are most widely used today by businesses to boost sales. Unlike traditional marketing channels, the digital marketing channels make sure to reach your products/services to your targeted customers at the right time. In addition, the digital channels are also considered to be more cost effective given the return of investment they provide. 

However, not all digital marketing channels are appropriate each and every business. Some are more suitable for certain types of audiences, while others are set up differently depending on what they’re capable of doing. Thus, it is very important to identify the digital marketing channels best for your business and then implement the best practices to achieve a particular goal.

5 Digital Channels That Can Grow your Business Sales

Websites 

Websites are must haves for businesses today as it is a tool that can educate audiences about your brand, products, and services. Having an effective website requires a solid understanding of your target audience and an effective content marketing strategy. Whether your business is concerned with e-commerce or it’s something that’s more service-oriented, be it B2C or B2B, you should definitely invest in a website. When people come to your site, it means they are interested to find out more about your product or service, making them potential customers for your business.

Email 

The number of people using email has been increasing every year. The number of email users in the year 2020 was 3.9 billion and is expected to grow to 4.3 billion users in 2023. Emails are considered to be best for brand awareness and conversion as emails are sent straight to users’ inbox, allowing you to deliver branded content as well as those for marketing purposes. This makes email ideal for driving conversions and, ultimately, growth and success for the business.

Social Media

Just like emails, social media also has a user base of more than 3 billion. Though it was developed for personal and social connections, the use of social media has extended to business and sales. Social media platforms allows increasing customer engagement by building rapport with your brand followers. Also, social media posts are easy to share, opening up word-of-mouth opportunities that can help you grow your audience or customer base. This is why social media marketing has been widely used by almost every business today.

Search Engine Optimization (SEO)

People are using search engines not only for research, but also for shopping and entertainment. This has created a great opportunity for businesses. Having a website that is well optimized for the search engines will increase your chances of landing at the first page of the Google’s search engine results page. It is also very crucial to adopt modern SEO best practices like keyword research, blog post optimization, and linkable content creation. This will make improving rankings on search engines a lot easier.

Mobile Marketing

Who doesn’t use a mobile phone today? With a mobile phone in the hands of billions of people, this has created a great marketing …

Palm oil is significantly associated with deforestation. People are, however, trying their best to eradicate the deforestation in these complex supply chains. The problem of deforestation affects not only the countries that produce palm oil but also the neighboring regions of this country. India is one of the most significant consumers of palm oil in the world. Its people are already experiencing air pollution effects in their country. 

The European Palm Oil Alliance has for the years been persistent in its fight against deforestation. They believe that the production of palm oil can successfully be without harming the environment. They also urge consumers only to buy palm products that indicate their source.

Focusing on the following will  help in the eradication of palm oil deforestation during the pam oil supply and production;

Buying RSPO certified products

The RSPO is a non-profit organization that aims at ensuring that all products that get to the consumers are certified. The RSPO does not warrant products made using controversial palm oil. Buying certified goods goes a long way toward curbing deforestation. This is achieved as the organization will only permit palm oil correctly produced without harming the environment extensively.

Pushing for sustainable palm production

 Setting policies on sustainable palm production will help in deforestation. There should be consequences for people who repeatedly generate unsustainable palm oil. The guidelines should focus on the issue of deforestation.  Clearing pristine lands to set up new palm plantations should not be allowed.

Countries not to import palm oil linked to deforestation

For consumers, it might not be easy to differentiate the type of palm oil used. However, countries at large can understand the origin of the palm oil they import. In realizing that importing palm oil is linked to deforestation, the importation should seize immediately.

Educating farmers to seize deforestation

Most smallholder farmers of palm oil are poor people. They barely have any knowledge of deforestation and its effects on the environment.  Educating these farmers on the dangers of deforestation and alternatives to the same is crucial in fighting deforestation. The used lands should remain as so and avoid clearing new grounds for the same. Teaching them ways to improve the hectare yield or production would help to curb deforestation.

In conclusion, fighting deforestation is not an easy task to do more so when it comes to palm oil production. This does not, however, mean that it is not doable. Protecting our environment is as good as trying to remain alive. We can achieve this by following the given guidelines on palm production. We all should be ambassadors of keeping our environment clean and safe.…