Instagram is the perfect place for both novice and professional photographers to promote their services and expand their reach to new audience. It is the only social media channel that is heavy on photography and among the most popular digital marketing platforms to date.
It is steadily growing the number of active users by seven figures and regularly adding new functionalities for visual expression. There’s no excuse for any professional photographer who wants to make a living out of their photography to not be present and active on this platform.
- Make Your Bio Relevant
The initial thing a user sees when viewing your Instagram profile is your bio. Because of the limited amount of characters allowed on your Instagram bio field, you need to keep this information short and concise.
Ensure you have your business name and location, a short description of the work and services you do, and a URL to your portfolio or website. This way, if a prospective client is looking for a photographer within your area, they would be able to find you quicker and more easily.
- Drip Feed Your Posts
For effective Instagram marketing, make sure that your Instagram feed looks coherent and polished. Curate your photos, and then plan your posts at least once a day.
Nevertheless, if you are a new photographer and you want to grow your followers quicker, post in the morning, afternoon, and evening to avoid spamming your followers’ news feeds. You want them to see what you can offer without irritating them, as your audience could be quick to click unfollow when annoyed.
- Add a Short Story
Write your photo captions short and concise, but always try to give them something they may be interested in, or they can relate to.
- Make the Most of Hashtags
Hashtags can make a huge difference when it comes to exposure and marketing on Instagram.
Use hashtags on your posts to tell the photography niche you do, where you’re based, and other pertinent information in the photo.
When making your hashtags, consider the things local prospective clients might be looking for or potential businesses that might share your work or even collaborate with you.